Today's B2B buying experience is anything but linear. In fact, prospects are expecting customized digital experiences that mirror the traditional consumer experience. Therefore, teams must be able to connect lead data from all channels to empower better-informed sales outreach while supporting the shift towards ABM tactics.
To capture your prospects' attention, you need to gain better visibility into their complex digital journey and better tailor your direct marketing strategies across your website. Leverage insights from D&B Visitor Intelligence to connect digital activity to known accounts in order to better understand engagement and identify new leads.