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ขยายฐานผู้ที่มีแนวโน้มจะกลายมาเป็นลูกค้าที่แท้จริง
ที่เหมาะสมในช่องทางต่าง ๆ เพื่อเร่งค้นหากลุ่มเป้าหมาย
ที่เหมาะสมในช่องทางต่าง ๆ เพื่อเร่งค้นหากลุ่มเป้าหมาย
ประสบการณ์การซื้อ
ของลูกค้าแบบเฉพาะตัวเพื่อ ช่วยเพิ่มรายได้ให้องค์กร
จากข้อมูลของ Winterberry Group พบว่า 85% ของบริษัทส่วนใหญ่ มีปัญหาในการระบุกลุ่มเป้าหมายอย่างสม่ำเสมอให้เหมาะสมต่อแต่ละช่องทาง ซึ่งรวมถึงช่องทางเว็บไซต์ด้วย นั่นหมายความว่าจะทำให้ธุรกิจนั้น ๆ พลาดโอกาสในการค้นพบลูกค้าที่เหมาะสมไปได้วย นี่จึงเป็นเหตุผลว่าทำไมการระบุตัวตันของลูกค้าจึงเป็นสิ่งสำคัญ
Gain Better Visibility
Today's B2B buying experience is anything but linear. In fact, prospects are expecting customized digital experiences that mirror the traditional consumer experience. Therefore, teams must be able to connect lead data from all channels to empower better-informed sales outreach while supporting the shift towards ABM tactics.
To capture your prospects' attention, you need to gain better visibility into their complex digital journey and better tailor your direct marketing strategies across your website. Leverage insights from D&B Visitor Intelligence to connect digital activity to known accounts in order to better understand engagement and identify new leads.
To capture your prospects' attention, you need to gain better visibility into their complex digital journey and better tailor your direct marketing strategies across your website. Leverage insights from D&B Visitor Intelligence to connect digital activity to known accounts in order to better understand engagement and identify new leads.
More Personalized Experiences Equal More Profitable Relationships
Delivering messages that directly relate to the needs and interests of your prospects and customers helps you cut through the noise. You can do this by providing personalized content and experiences based on which businesses are visiting your website and what pages they are viewing.
Solutions such as D&B Visitor Intelligence and D&B Optimizer for Marketing help empower your teams with the sales and marketing insights required to tailor digital experiences and messaging to your target audiences. When prospects see that you understand their objectives, they will be more likely to choose your solution over the competition's.
Solutions such as D&B Visitor Intelligence and D&B Optimizer for Marketing help empower your teams with the sales and marketing insights required to tailor digital experiences and messaging to your target audiences. When prospects see that you understand their objectives, they will be more likely to choose your solution over the competition's.
Simplify and Accelerate the Path to Conversion
The purchasing funnel involves many buyers and spans multiple channels both online and offline. That’s why you can’t waste any opportunities to convert engagement into leads.
Providing a more consistent experience and engaging the right contact at the right time help reduce friction along the buyer's journey. Optimize your marketing campaign execution by leveraging D&B Visitor Intelligence to pre-fill lead forms and reduce abandonment rates, which helps to achieve faster revenue growth.
Providing a more consistent experience and engaging the right contact at the right time help reduce friction along the buyer's journey. Optimize your marketing campaign execution by leveraging D&B Visitor Intelligence to pre-fill lead forms and reduce abandonment rates, which helps to achieve faster revenue growth.
