Sales & Marketing
Improve Your Sales & Marketing
Analyze and Identify Customer Profiles
Create a common data foundation to develop more impactful go-to-market strategies.
When data is spread across different silos within a company, activating it to drive growth is nothing more than a pipe dream. The data-inspired finance leader connects business insights and standardizes data structure and management across silos to communicate insight and connect the organization.
Target Audiences Across Channels
Improve ROI and drive growth with consistent online and offline audience targeting.
Top-performing organizations leverage business data and analytics as a competitive advantage to accelerate the buyer’s journey. That starts with identifying and targeting the right audiences across channels, creating personalized buying experiences, and aligning sales and marketing more effectively.
Engage and Nurture Your Prospects
Nurture the right prospects across channels to accelerate the buyer’s journey.
According to the Winterberry Group, 85% of firms struggle to consistently identify target audiences across media channels – including websites. This means missed opportunities to accelerate and personalize the buyer’s journey, which is why identifying accounts across channels is critical.
Empower Sales to Close Business Faster
Help increase the average deal size and convert more sales leads into customers.
40% of B2B marketers don’t feel their sales teams have the right account intelligence to engage successfully with prospects and sales leads. With access to quality leads and deep company intelligence, sales teams will be empowered to spend less time searching and more time selling.
Dun & Bradstreet has enabled us to rapidly grow our database by helping us automate the upload process…
to ensure we are always talking to the right people.